Text Messaging For Effective Business Marketing


The online website and email newsletter have long been the standard when it comes to marketing your business in the modern world. With an influx of social media use, companies are looking for new ways to spread the word about their company, sales, and special promotions. Text messaging can be an effective way to reach current and potential customers, but in order for it to be effective, you should use some essential texting techniques to gain new business. 

Text To Request Information

This technique is an excellent way to get people interested in your company. Set up a wide array of new information via a link about your company or new products, and then text people a prompt to reply to the text if they'd like more information. For example, if you are releasing a new line of clothing, you can text something like: "would you like to hear about our new line? text NEW for more information!" When the recipient replies with the specific text, they will receive a reply text with your link so they can visit your online store featuring the new clothing line.

Special Coupons

For customers who already receive texts from your business, offering them coupons via text is a great reminder and a good way to encourage new sales. Text your customers a special online coupon code that they can use to get things like free shipping or a percentage off a purchase. This text can serve as a great reminder to customers to make a purchase, and it helps bring in sales since you're enticing them with a discount.

Flash Sales

Aside from texting coupons, you can alert customers via text about a limited time only sale. These flash sale texts will bring people to your business quickly and usually results in follow through sales. Let the recipient know exactly what the sale entails as well as the length of time the sale is good for. A good rule of thumb is to text people about a special sale that is only good for a few hours or a full day. This will help jar people into action and encourage them to make a purchase now rather than put it off for later.

Follow Up

Another good texting tactic is to use text messages to follow up with customers. Whether it's a link to a customer survey or an encouraging message thanking them for their purchase, follow up texts help foster a sense that you care about your customers and appreciate their business. You can also text a brief message to thank them and let them know you're available if they have any questions or concerns. Using text messages for marketing and gaining new sales can be a cost effective and profitable way to promote your company with ease.

To learn more, contact a text marketing company.  


23 February 2016

A Successful Career in Marketing

When I was in college, I was offered a part-time job in the office of admissions. Because I’d never had a job before, I was excited. Immediately, I was impressed with my boss. She was a young marketing graduate who had attained success early in her career. She was professional, experienced, and polished. She came to work early; and, she went home late. After working with her for a few months, I was saddened when she accepted a position in the admissions department of a more prestigious university. However, her work ethic and dedication to her marketing career inspired me. On this blog, you will discover several tips to help you launch a successful career in marketing.