Gain Local Customers with Online Marketing Techniques


It's common for people who own small local businesses to skip online advertising options, thinking that the Internet won't draw many local customers to their shop. However, online marketing isn't only for online businesses. Local businesses can also use online marketing techniques to reach out to customers in nearby areas. Check out these three ways that you can use Internet marketing techniques to draw attraction to your local business.

Social Media Websites

You don't have to be tech savvy to use social media. Ideally, you should have a business page created for all of the major social networking sites—Facebook, Twitter, Pinterest, LinkedIn, and Instagram. However, if you don't have time to manage several business pages, you should choose one or two social media sites that appeal to your target market. For example, if you own a shop that sells flower arrangements, Pinterest would be a good option for you; however, if you own a consulting firm, LinkedIn would be a better choice.

Use your social media pages to post information about your business, photos of items that you have in stock, and sale notifications and special promotions. Keep in mind, you want your business's social media page to be engaging. So you should also share information that you think your target market would enjoy, such as pictures, videos, and articles relating to hot topics within your industry.

Press Release

When you opened your business, you probably had a press release printed in your local newspaper, but did you know that people post press releases online too? There are several websites devoted to posting press releases that can help you spread the word about your business. Press releases can also be shared throughout social media websites to attract even more people, so you should consider hiring a company that offers press release services to write a professional piece for your company.

Email Marketing

It's easy to use email marketing to bring customers into your local business. Make it a habit to send weekly emails to your customers that display your current specials. With your email include a coupon that is only valid in store. This way, customers will come into your business to use their coupon and you can start building a solid relationship. Also, if you need to increase sales for a specific day, try to email your customers a coupon that is a one-day-only deal.

The fact is, pretty much everyone is online at some point during the day. You want to use this opportunity to grab their attention. So have a company that offers press release services write you an amazing online promotional piece, start using social media websites on a regular basis, and ramp up your email marketing plan. Before you know it, you'll be attracting new customers from all over your local area.


16 November 2015

A Successful Career in Marketing

When I was in college, I was offered a part-time job in the office of admissions. Because I’d never had a job before, I was excited. Immediately, I was impressed with my boss. She was a young marketing graduate who had attained success early in her career. She was professional, experienced, and polished. She came to work early; and, she went home late. After working with her for a few months, I was saddened when she accepted a position in the admissions department of a more prestigious university. However, her work ethic and dedication to her marketing career inspired me. On this blog, you will discover several tips to help you launch a successful career in marketing.