Trusting The Truss: How Trusses Are Able To Stand On Their Own Two (Or Four Or Six) Feet


Have you ever set up a display truss and wondered how on Earth it was able to stand up when it looked like it could be blown down by an air-kiss from a five-year-old? Well, a few factors come into play, including the material used to make the truss and the shape and construction of the truss itself. Here are a few reasons why the frame deserves as much admiration as the graphic designs attached to it and how you can use that information to your advantage the next time you need a display truss:


Trusses are made from either aluminum or heavy-duty steel (the same stuff used to make skyscrapers), both strong materials in their own right. While steel wins on strength and weight alone, aluminum is both versatile and lightweight---as well as strong---making it the perfect choice for displays that are put up and torn down frequently. It's also good for outdoor displays, as it weathers well under extreme conditions, especially cold. However, steel is the better choice if the display in question will be in an area frequented by heavy breezes or winds, as its structural weight helps to offset the force of any winds present.


Think all those little cross-beams are there merely to help make the display look good? Think again. Each component of a truss is designed to take and distribute the weight evenly across the entire structure, making the whole thing more sound and stable. This is also why it may only take a couple of small feet or braces at either end of the display to keep the whole thing standing. Now, while you may be tempted to test the limits of that stability by setting up the truss in any configuration you want, it's recommended that you follow the manufacturer's instructions (or some of the videos on Youtube) at first, just until you get a feel for how easily it goes together and comes apart.


Truss displays come in a variety of shapes and styles, from the traditional flat or three-panel display (think middle-school science fair project) to box/room styles, and even ones with curved "roofs." The type of display you choose will depend on three things:

  • how much money you or your company/organization is able to spend on a display
  • how much space you're allotted for your display
  • how you want to consciously or subconsciously convey information to your target audience

Flat and three-panel displays are the least expensive options and provide information in a straightforward manner, while the box-style displays draw people in with a sense of depth, that there's something to be discovered. Also, curves tend to be more inviting to the eye than regular square or rectangular shapes, which can come across as either boring or too in-your-face.

Display booths have come a long way since the ol' marker-on-posterboard days of yesteryear. And with the variety of options out there, you simply can't go wrong with a truss display. Strong, versatile and eye-catching, they've got everything you need to market your information to the audience of the 21st century.

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4 June 2015

A Successful Career in Marketing

When I was in college, I was offered a part-time job in the office of admissions. Because I’d never had a job before, I was excited. Immediately, I was impressed with my boss. She was a young marketing graduate who had attained success early in her career. She was professional, experienced, and polished. She came to work early; and, she went home late. After working with her for a few months, I was saddened when she accepted a position in the admissions department of a more prestigious university. However, her work ethic and dedication to her marketing career inspired me. On this blog, you will discover several tips to help you launch a successful career in marketing.